About us
Beauty, Reborn.
Welcome to a new era of beauty: where science is seductive, rituals are romantic, and wellness is a pleasure. We unite inner and outer wellbeing with clinically studied essentials for hair, skin, body and mind. With results you can see and feel, these are products that break the boundaries of what beauty means — from wake up to wind down.
Harnessing the Wisdom of the Mushroom
Our innovative yet intuitive rituals are powered by adaptogenic mushrooms– potent natural actives with a rich legacy in traditional medicine. Backed by peer-reviewed research and established scientific evidence, our products are more than pleasurable, they’re proven.
Meet the Founders
Meet Ted
Ted's incredible career as an influencer, salon owner and celebrity stylist has created some of the most iconic looks of our generation. He is the star of Blowing LA, a new reality series and was also the resident hair guru on TLC’s “What Not to Wear“. Ted is one of the most sought-after editorial, runway, and celebrity hair stylists in the business. His work has appeared in publications such as Vogue, Harper’s Bazaar, Elle, Marie Claire, Vanity Fair, W, and Allure and backstage at runway shows such as Chanel, Prada, Dolce & Gabbana. He is also a huge influence and presence at New York Fashion Week, and styles the tresses of top celebrities including Madelyn Cline, Anne Hathaway, Jessica Chastain, Debra Messing, Angelina Jolie, Tessa Thompson, Rachel Brosnahan, Lupita Nyong’o, Gabrielle Union.
Meet Jason
Jason Backe has been a beauty entrepreneur, product developer, global spokesperson, premiere educator, and a salon owner for nearly thirty years. He has traveled the world educating stylists, salon owners and distributors in hair cutting, coloring and smoothing techniques and helped fellow entrepreneurs with social media skills, branding and business building. He excels at leading teams to success whether it’s a salon hitting it retail goals or an international team of hairdressers putting on a mainstage performance. Jason has been relied upon to create memorable, impactful experiences for both the consumer and the professional.
